Creativity, Innovation and New Product Development International Marketing Personal Selling and Sales Management Advertising and Public Relations This Sales and Marketing course provides an in-depth look at Internet marketing and online privacy, media buying, public relations and publicity, improving customer satisfaction, ethics in advertising and more.
International Marketing Communications Promotion International Marketing Communications Promotion Media Choices for International Marketing Marketing communications in international markets needs to be conducted with care.
This lesson will consider some of the key issues that you need to take into account when promoting products or services in overseas markets. There will be influences upon your media choice, cultural issues to be considered, as well as the media choices themselves — personal selling, advertising, and others.
Other factors that need to be considered in relation to international marketing communications Promotion include: The work ethic of employees and customers to be targeted by media. Levels of literacy and the availability of education for the national population.
The similarity or diversity of beliefs, religion, morality and values in the target nation. The family and the roles of those within it are factors to take into account. Media Choices in International Marketing. Personal Selling in International Marketing. Personal selling has a number of pros and cons: It is beneficial where wages tend to be low, since staffing costs will be comparatively low.
The sales force will need to be supported.
Commercial administration staff will have to take care of sales enquiries, send out product literature and samples, and make quotations — often online.
There is a dilemma as to whether to place expatriate employees into your international target market, or to recruit locally. Advertising in International Marketing. Advertising has a number of pros and cons: When considering press advertising try to anticipate the levels of literacy within the nation in question.
Where literacy levels are lower, perhaps you could use a more visual campaign. Which language s is the press written in? What is the split between regional and national press in your target market? What types of television channels are available?
Which TV channels do our target segments watch? Is there space on the suitable TV channels when we want it, or at a price that we can afford? Where visual communication is paramount, are there suitable poster locations?
What is the behaviour of the target population in relation to cinema? For example, Cinema is tremendously popular in India. Radio has similar issues as TV and press. Which stations do your target groups listen to — news, sports or music?
Is there space available with the most suitable stations? Other Media Choices in International Marketing.
Other potential media would include:Jul 09, · In the past, the marketing mix was commonly made up of the 4 Ps: product, price, place and promotion. An alternative to the 4 Ps approach is gaining popularity due to the digital age and the changing ways that customers gather information and make purchasing decisions.
An international sales and marketing manager plays a key role in managing the sales and market ing activities of the international business partner organization. He or she has the duty to assist in identify.
CPM are an award winning international outsourced sales agency delivering field sales and contact centre solutions, driving Sales for our clients.
Contact information for ContextVision offices around the world. International Sales and Marketing - Strategy and Planning.
Strategy and Planning. An international business plan that includes a strategy for entering or expanding into targeted markets is critical to your success in the global marketplace.
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